Job advert: Digital Co-ordinator (Freelance) for the Money Matters! online January Campaign.

As part of the work for Money Matters! announced earlier this week, we are looking for a creative person with digital expertise to plan, prepare and deliver this online campaign. The target audience is leading arts organisations and venues. The project will be led by a lead consultant from Creative Advantage Fund (Helga Henry), and the Digital Co-ordinator will be supported by a project manager and research assistant who are already on board.

The role involves the following tasks:

  • Establish a campaign plan using the outcomes of the research phase; mapping best content to best platform and best time
  • Creating and translating research into appropriate content fit for the platforms (using simple, free tools like Canva or more sophisticated tools such as Adobe if you are comfortable to)
  • Co-ordinating the content and ensuring a high level of execution
  • Managing engagement of campaign including interaction and signalling to partner accounts
  • Working with amplifying partners and Arts Council to ensure messages is reaching desired target audience
  • Evolve the plan as needed with feedback from stakeholders
  • Monitor and report on analytics of engagement and campaign performance
  • Give stakeholders full visibility of the activity and its performance through regular updates and communications
  • Create online campaign archive and ensure this is distributed as the final phase of content sharing

The right person for the position will have experience of planning and delivering social media campaigns, creating visuals for digital content and a working knowledge of the arts world.

The work involves 24 days for a fee of £6,000 and will commence on 4th November the campaign is currently scheduled to be delivered over 10 days from January 10th.

More details available in the brief here.

Please download and complete the application form below and also send any supporting documentation to board@creativeadvantagefund.co.uk.

Deadline for applications Monday 1st November at noon.  Applications received after this time will not be considered.  We will acknowledge receipt of your application.

Interviews:  2nd or 4th November on Zoom – link to be provided if you are shortlisted.

We anticipate that this project will mostly be delivered remotely, some face to face meetings may be possible depending on your location and willingness to travel.

Thanks to Arts Council England for funding this project.

CAF consider “Money Matters” in an Arts Council funded campaign

CAF was the first specialist venture capital fund for the creative industries – established in 2001, jointly by the Arts Council England and Birmingham City Council, as a private sector led initiative.  It has made successful investments at a time when the sector had little or no recognition as significant contributor to jobs and wealth generation.  Having recouped its original fund with the successful exit of two companies, it made a second round of investments in companies which did not weather the financial crisis.  Following the recent exit of its final investee company, CAF is seeking to support the creative and cultural industries in a new way – promoting entrepreneurship and innovation with a number of initiatives.

Given our origins as a fund, spanning both cultural funding and enterprise support, we wish to continue our unique blend of expertise both in the arts and creative industries.

However, as pointed out in the recent report from Culture Central, “A toolkit for Smarter Cultural Investment in our Towns, Cities and Regions”, the need for new models of finance in the cultural sector becomes more and more acute:

“This has often been mooted in the sector but has yet to be achieved at scale. The key fundamentals of this approach – the need for a return on investment and for securitisation (asset leverage) – have continued to be elusive but might represent the biggest potential for wholesale shift in the sector in a generation, similar to that achieved when the Higher Education sector moved to a student fee/loan structure, or social housing being provided by third-party organisations rather than directly by local government. Clearly the technical mechanisms of change are different, but the impact could be on a similar scale.”[1] (our emphasis)

Research Questions

CAF has recently been funded by Arts Council England to carry out a small research project to establish how arts and cultural organisations might approach securitisation and asset leverage in a way that is congruent with their overall structure, governance and vision.  Using a mixture of desk research, interviews and case studies CAF would consider the following questions:

  • What are the legal, financial and, if necessary, regulatory structures and hurdles that need to be addressed and what are the practical steps for addressing them?  If suprable, how; if insuprable, what other models are available and suitable.
  • What are the governance implications for an arts organisation which wants to behave more entrepreneurially and specifically how, if at all, can it resolve the tension between public scrutiny and entrepreneurial risk in line with an artistic vision?
  • What are the skills, knowledge and attitudes required inside an arts organisation to facilitate an investment mindset?

The Money Matters! campaign

We will collate this research and create content to conduct a 5 – 10 day social media campaign with a working title of “Money Matters!” across a range of platforms to target NPO senior management.  Some of the content will be decided as a result of the research but at this stage we imagine that they may include:

  • Type of return in investment:  a short comparison/ explanation of the return in investment and possible case studies of successful forays by arts organisations.
  • Legal and regulatory structures:  A step-by-step toolkit or process map for arts organisations to follow.
  • Governance: Some checklists, essays or articles and possibly other resources for boards to use in their discussion of this issue
  • Skills, Knowledge and Attitudes:  some case studies, possibly some online quizzes or resources that will allow some form of diagnostic for staff and boards to assess their “investment readiness”.

 


[1] https://www.culturecentral.co.uk/wp-content/uploads/2019/11/GBSLEP-CULTURAL-REPORT.pdf